DE 003: High-fashion bags and the ultimate low-risk approach to starting a business in Kenya
Pursuing destination entrepreneurship can sometimes seem expensive and risky… but what if there was a bulletproof way to test your business idea while receiving a guaranteed weekly paycheck? What if you could pursue your passion while knowing that your travel and living expenses are covered? Zoe Cohen has figured out the secret sauce to making this approach work.
IN THIS EPISODE YOU WILL LEARN:
- The benefits of finding an employer who will pay for you to move to a new country
- How to break into local markets by finding a local business partner
- The importance of connecting with the local population and the advantages this can have for you
- The advantages of a ‘go-slow’ approach to testing your business model
- Some of the challenge of producing goods locally
RESOURCES AND LINKS MENTIONED IN THIS EPISODE:
- Zoe worked for Catholic Relief Services when she first got to Nairobi
- Kitenge, a type of African garment
- Zoko bags, Zoe’s second hand bags.
- Zoe’s blog can be found here
- Contact Zoe Cohen
- Ruth Abade, Zoe’s Kenyan business partner, runs BlackFly
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Thanks for now and looking forward to sharing the next great story soon!